This is a fantastic opportunity for an Analyst to join an exciting and growing, innovative and energetic boutique media consulting and auditing company. They have an impressive reputation in the market and are judged to be one of Europe’s leading resources in added value media consultancy, and actively contribute to its growth and development.
As a member of the consultancy team you will be working across an impressive selection of blue-chip clients optimising their media budget ROI, conducting a range of services through consultancy, audit and analysis of advertising performance, as part of the marketing communications mix.
They work with an impressive array of international brand leaders, including some from the automotive, domestic appliance, telecommunications, financial, energy, pharmaceutical and food sectors you will play a crucial part in the development of these clients on a daily basis.
You will be fully responsible for collecting data from client, media agency, media owner and other sources as required. Build appropriate databases including cleaning and verifying the data and prepare it for analysis using standard database software. Recommend analytical approaches that will deliver added value insights.
Using proprietary bespoke analytical tools, analyse media cost and quality performance (for example TV costs, factored for comparability and qualitative measures such as affinity, positions, daypart etc) against KPIs, competition, market benchmarks and previous year.
Prepare charts, tables and commentary for reports and contribute to team discussions on the findings and recommendations.
Work with other team members on developing interactive models to help clients set budgets both within and across countries and better understand the effects of their media investments.
Research and prepare media landscape and country overviews, including economic and other statistical data, media legislation and trends and agency developments for selected countries.
Analyse and forecast economic, consumer, agency, media and market trends and developments for selected countries around the world.
Monitor developments in the media world including agency rankings, key agency and client/sector news items and ensure intelligent dissemination.
To be considered for this role, you will have a sound degree from a recognised university, ideally in economics, business or marketing.
You will be able to demonstrate an additional proven post-graduate career progression in a relevant media company. This experience could have seen you work in a variety of areas including, but not limited to media planning, analysis, data management or research. Direct exposure to TV planning and/or buying for non-UK markets would be ideal; exposure to digital and other media would be an advantage.
Advanced knowledge of MS Excel including Excel VBA, Word and PowerPoint, as well as Cognos.
A willingness to work with high volumes of non-standard data
Bright intellect, good communication skills and an assured, personal approach; flexible in working time; a team player.
A commitment to accuracy and must enjoy being busy.
A passion for media and analysis, a lively interest in other countries and cultures and a desire to contribute to the development of a new approach to media management and accountability.
It is anticipated that you will have circa 2-4 years experience to be considered for the role.