Director (Ad Technology/Ops)

Salary: £70,000 + benefits | Location: London | Job type: Permanent | Job reference: OXADOPS

 The role in summary

The Ad Technology Director is a key role for this Global Automotive brand.  Reporting into the Global Performance Lead, the key responsibilities are:

  • Platforms integrations across the ad technology recommendation for the client e.g. ad server(s), DSP, DMP, Paid Search Paid Social, and Direct IO buys.
  • Technical and Operational point-of-contact for error escalation.
  • Workflow and process guidelines documentation, for data governance and best practices sharing.

 

WHAT WILL YOU DO

Key capabilities

  • Work closely with agency client account teams to solve media problems and assist with identifying new opportunities to improve work processes.
  • Monitor media tag deployments within Tag Management Systems (TMS).
  • Help specialist teams with on boarding process to Tag Management Systems.
  • Answer basic support question about Tag Management Systems platforms.
  • Partner with internal and external teams to test and deploy new tracking solutions while monitoring and optimising existing integrations.
  • Ensure data capture is consistent and accurate across ad technology platforms.
  • Serve as a technical contact and subject matter expert for all 3rd party ad server and media tags/tracking implementation requests.
  • Strengthen relationships with Ad Technology vendors and evaluate new tools and products to augment existing capabilities.
  • Test, validate and troubleshoot tagging and tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders.
  • Create and maintain technical tagging documentation.
  • Catalogue tagging implemented on client websites and beyond.
  • Manage administration, governance and compliance of best practice guidelines for platform integrations and consistent data flow.
  • Communicate technical information to non-technical audience.
  • Staying up to date on digital industry trends and developments in the digital market and new technologies – seek ways to continually improve and optimise current processes by recommending appropriate technical solutions.
  • Managing and prioritising work effectively to ensure internal deadlines, timetables and approvals are met.
  • Deliver training and education pieces clearly, understandable and develops the skills of the team or the clients.
  • Ensure clients are always up-to-date with critical information and that expectations are managed.
  • Develop an extensive understanding of the Agency, what each specialist departments do, connecting teams and facilitating work to deliver brilliant basics.
  • Ensure that the digital ops team are striving to deliver excellent work.
  • Audit quality of work regularly.
  • Have an in-depth understanding of what the client does, their competitive landscapes, dynamics of the consumers in their category and wha tthe Agency does for them.
  • Support client teams in managing clients and technical integration projects.
  • Be a key source of information for best practice, rigor and details of how media technology works.
  • Workshops attendance different stakeholders to develop, plan and deploy DMP (Data Management Platform) use-cases and activation via ad technology partner platforms used by the agency for the client (e.g. ad server, DSP, etc.).

 

Core competencies (specific to specialism)

Education Minimum Requirement:

Bachelor’s degree (BA/BS) from an accredited college or university – preferably in Computer Science, Marketing, or a related field of study i.e. Bachelor’s degree in Marketing, Business, Information Technology.

Technical skillset requirements:

  • Ability to read, write JavaScript and HTML code.
  • Working knowledge of JavaScript, JSON, jQuery, HTML and CSS.
  • Strong analytical skills and problem-solving skills.
  • Exceptional communication and interpersonal skills.
  • Proficient in Microsoft Excel.

Preferred experience and skills:

  • Understand the role of tracking technologies and how it underpins digital ad operations
  • Hands-on experience with ad server technology solutions (i.e. DoubleClick/DCM, Sizmek, AdForm and FlashTalking).
  • Hands-on experience with tag management systems (i.e. Google Tag Manager) in web and mobile browser and mobile app environments.
  • Strong understanding of A/B and multivariate testing techniques and best practices.
  • Quantitative mind set, with a desire to work in a data-intensive environment.
  • Passion for both digital media and digital technology.
  • Strong understanding of digital marketing and/or e-commerce.
  • Curious by nature with strong analytical skills, problem solving skills and attention to detail.
  • Comfortable working in a business setting and someone who has business acumen and an innovative mind-set.

 

ABOUT THE CLIENT

A specialist unit, who remain part of a larger network that brings together the best of their talent, tools and systems across 43 specific client locations clustered into 4 key regions – Region Germany, Region Europe, Region NAFTA & Region Overseas. The talent in global, regional & local teams are fully unified and act as one. They are committed to driving the clients digital transformation agenda & harnessing data in new and more innovative ways to unlock demand potentials.

Artful Intelligence: Fusing data-led intelligence and innovation in strategic planning to deliver artfully curated experiences across the consumer journey. 

Media as an accelerator of marketing performance, lead generation & conversion.