Our client is a unique Global Agency with a unique model set up to manage all areas of this global account. Within their uniquely integrated function they cover all areas of their clients business covering every aspect from media, creative, advertising, technology and data and as such hold a very special relationship with their client.
About the role
Digital media optimisation has always been a key element of any digital media activation team. However, this discipline has grown in importance as we look to drive efficiencies in an ever more complex market place.
You will be responsible for finding and managing both digital spend efficiencies and improving effectiveness across biddable channels. This will involve working with key channel leads and execution teams at both a European and local level. You will be responsible for originating test hypotheses, tracking implementation and reporting back on results.
This is an exciting opportunity to help develop the agency’s growing biddable media team into a fully optimised digital trading floor. Within the wider biddable team there are multiple disciplines, including Live Planning, which seeks to find the optimal digital media channel splits and ongoing budget optimisations. Analytics who are currently building bespoke attribution models and data visualisation to support that effort. Audience & Insights team developing our DMP, creating new and effective actionable segments using 1st and 3rd party data.
This role will report into the Biddable Strategy Lead.
Roles & Responsibilities
Test and Learn – A commitment to test & learn. You will have the ability to identify new methods of delivering better digital performance through iterative testing.
Collaboration – It will be necessary to work with different teams in the central London office and across Europe. All these teams will have an involvement with digital optimisation e.g. media, analytics, audience & insights, biddable execution.
Project management – The ability to keep track of multiple workstreams. Raise issues when necessary and ensure teams follow agreed timelines.
Local market coordination- You will be the main point of contact with local agency teams. Generating roadmaps and providing support for testing and roll out successful pilots to the rest of Europe.
Reporting and Client Updates – A keen eye for detail with the ability to generate reports/presentations. Generate weekly client status decks and coordinate inputs from other teams as necessary. Comfortable presenting to clients in weekly status meeting and to internal teams as required.
Required knowledge, experience and skills
Digital Optimisation Mangers will have a strong understanding of the digital media ecosystem. How the channels interact with one another and how strategies can be shared across paid media channels.
This understanding must be coupled with an understanding of media channel execution. The deployment of audience segments, how to measure performance and interpret results.
3 years digital media campaign execution/planning experience. Preferably across more than one biddable channel (e.g. programmatic, paid social, SEM). A good knowledge of all digital channels is useful. All our digital data is pulled into the Google Search Ads stack so hands on experience of their tools is a must.
This includes knowledge of:
- MarTech, AdTech and programmatic buying systems (AppNexus, DV360)
- Structure & function of social media platforms, search platforms and audience data opportunities
- Media metrics across all channels
- Ability to analyse data and generate actionable insights
- Optimisation, measurement and reporting of digital channels
- Detailed understanding of tagging
- DoubleClick stack
This includes the skills to:
- Identify optimisation opportunities across different channels
- Interpret historical digital activity results to set pilot fact bases
- Manage the process from idea inception through to test completion & multi market roll out
- Summarise potentially complex test results into easy to understand PowerPoint decks and one pagers
This role is client facing and therefore requires someone with an ability to both manage clients as well as present clearly and coherently. A collaborative attitude and outgoing personality are required to manage and grow relationships with stakeholders both internal and external.