Our client is a leading Global Media Agency network and you will be working within the dedicated division handling the planning and buying for many leading clients across EMEA. With half of their employees originating from outside the UK, you will join a truly connected culture which celebrates difference and embraces diversity. This is a huge organisation, albeit one with a small agency feel. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a plethora of career opportunities and training. Undeniably, this is an agency with a grounded sense of belonging and community.
You will support the team as they pitch for new business, helping to prepare the content for these proposals
You will be responsible for making sure that the work delivered by the team meets the client's objectives.
You will be able to juggle multiple priorities, and understand when and how to delegate work to other people in the team.
You will need great attention to detail, and you will ensure that the work delivered by the team is of the highest quality.
You will be a leader in your team, able to recommend new approaches based on your experience.
You need to be creative in the way you solve problems, able to ‘think outside the box’ to find solutions to business challenges.
You will be able to explain complex concepts to clients and colleagues in a way that is easy to understand.
Helping to manage clients trafficking, measurement, tagging and responsible for the effective execution of all digital display, including Video/VOD and other online campaigns data setups.
Input the media plan into the ad server (site, placement name, ad size, landing URL and analytics tracking etc.), to accurately measure and help achieve campaign objectives.
Assign creatives to appropriate media placements, as outlined in the trafficking sheet
Assign the requested creative rotation and/or sequencing, as outlined in the trafficking sheet
Assign creative targeting rules (e.g. geographic, domain, performance, time of day, etc.) as requested in the trafficking sheet
Install 3rd party or 4th party pixels into the ad server, including but not limited to DMP media pixels, brand uplift studies, and ad verification measurement/tracking
Create ad server website tracking pixel/tags (i.e. Floodlight, Spotlight, Conversion) for conversion/action data capture, as applicable
Distribution of ad server creative/ad tags (Redirects) to websites, publishers for QA/Testing, as outlined in the trafficking sheet
Train and lead the junior members of the team
Develop processes to drive team efficiency and profitability
Feed into client strategies for on site first party data segmentation
Actively find solutions to creative and technical issues which may arise
Circa 2-4 years of work experience managing Ad operations within an agency or media vendor
It's not essential to have worked in a media agency before, but you do need relevant commercial experience.
You will need to recommend how to apply Ad operations buying to help our client's grow their business.
You will manage more junior team members to deliver the work and you will be responsible for the quality of the work that they deliver.
We want people in the team to come to you for guidance and support -you will be an expert in Ad operations, specialising in trafficking
You will build relationships with people from across the agency and learn from their experience.
You will need to be up-to-date with developments within ad operations, and be able to recommend ways to incorporate new techniques into our work.
You need to be a proactive and curious learner; keen to develop and learn new skills independently and share and collaborate with a wider team.